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EXPERIENCE

NOV 2022 – MAY 2025

We Are Social

CREATIVE DIRECTOR

Los Angeles

Directed the evolution of brands such as
400 Conejos and Gran Centenario, including Vis ID development and on-site shoot direction. RFP creative lead for major brands such as Marvel, Riot Games, Amazon Music and more, winning four contracts for my agency. I have also led several influencer driven campaigns for Shark Beauty and YouTube, one of which featured a billboard in Times Square. My experiential work includes ideating, designing, and producing an exclusive activation at TikTok's first ever music concert, "In The Mix" as well as an immersive coffee experience for Ninja Luxe Cafe. One standout was launching the return of Ringling, which included shoots in Las Vegas and New York. I've also led "Always On" work for major entertainment brands such as Universal Pictures.

FEB 2021 – NOV 2022

VMLA

ASSOCIATE CREATIVE DIRECTOR

Los Angeles

Creative team lead for all of TikTok's global social accounts, which included working with talent, shooting on site events and creating net new franchises. Kicked off creative for Indeed's paid and organic social strategy. Remotely led and designed social content, LTO, and tentpole campaigns, seasonal photo shoots, and new business pitches for several Diageo brands out of New York.

MARCH – NOV 2018

Triptent

SENIOR ART DIRECTOR

NYC

Spearheaded the rebrand of the production company, Identity, and their creative agency, Triptent, including logo design, animations, print collateral, typography and web design. Pitched and executed campaigns for Pandora Jewelry and oversaw directors, DPs, photographers, stylists, editors, graphic designers & web developers while creating broadcast commercials for Kohls & PetSmart.

DEC 2018 – JAN 2021

VaynerMedia

SENIOR ART DIRECTOR

NYC

Creative concepts, development, and execution for social media and above-the-line advertising for Diageo Spirits brands, including Ketel One Vodka, Baileys, Don Julio, Tanqueray, and Crown Royal. Creative lead on an innovative pitches which won the business for our agency.

JAN – FEB 2018

Global Brands Group

FREELANCE ART DIRECTOR

NYC

Contracted to shoot and design the Timberland® Fall 2018 Men and Women's Catalogs for Planet Sox.

OCT – NOV 2017

Armadio

FREELANCE ART DIRECTOR

Brooklyn, NY

Art directed & styled Armadio’s cashmere launch and consulted on their seasonal marketing strategy, including e-comm and social media.

APRIL – JULY 2015

ANN Inc.

ASSOC. PRINT PROD. MANAGER

NYC

Short-term contract as project
manager for the in-store signage,
new store marketing, and out-of-home advertising for the Ann Taylor, LOFT,
and Lou & Grey retail brands.

2015 – 2017

GURHAN

ART DIRECTOR

NYC

Brought on full-time to conceive and execute a modernized aesthetic for this international luxury jewelry company. After redesigning the website, email marketing initiatives, look books, and presentations, I exceeded expectations by shooting and incorporating seasonal lifestyle campaigns and creating original social media content. This increased brand recognition and improved e-commerce sales.

2014 – 2017

RIPPED

FREELANCE GRAPHIC DESIGNER

NYC

Provided print advertising, email marketing, direct mail, special promotions, and t-shirt design.

2011 – 2015

Judith Ripka

ART DIRECTOR

NYC

First hired as Project Manager for Creative Services, then promoted to oversee the department within a year. Within three years, overcame schedule, staffing, and budgetary restrictions to refresh the brand and re-establish a commitment to quality in the luxury jewelry brand's deliverables.

2006 – 2018

Freelance
GRAPHIC DESIGN & CONSULTING
WASHINGTON, D.C – NYC

Provided branding services to countless industries for more than a decade. From image consultation and marketing strategy to photography and collateral design. My experience includes luxury, fashion, fitness, entertainment, children's illustrations, home improvement, and health brands.

RESUME

Experience