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EXPERIENCE

NOV 2022 – PRESENT

TNG x WAS

The Narrative Group & We Are Social

Los Angeles, CA

CREATIVE DIRECTOR
RFP creative lead for major brands such as Marvel, Riot Games, Amazon Music, and others, winning four contracts for my agency. My experiential work includes ideating, designing, producing and welcoming talent for the exclusive activation at TikTok's first ever music concert, "In The Mix" in Mesa, Arizona. I've also led several social media campaigns for YouTube and the "Always On" work for entertainment brands like Wondery and Universal Pictures. One standout was launching the return of Ringling on social, which included shoots in Las Vegas and New York.

FEB 2021 – NOV 2022

VMLA

Los Angeles, CA

ASSOCIATE CREATIVE DIRECTOR
Creative team lead for all of TikTok's global social accounts, which included working with talent, shooting on site events and creating net new franchises. Kicked off creative for Indeed's paid and organic social strategy. Remotely led and designed social content, LTO, and tentpole campaigns, seasonal photo shoots, and new business pitches for several Diageo brands out of New York.

MARCH – NOV 2018

Triptent

New York, NY

SENIOR ART DIRECTOR
Spearheaded the rebrand of the production company, Identity, and their creative agency, Triptent, including logo design, animations, print collateral, typography and web design. Pitched and executed campaigns for Pandora Jewelry and oversaw directors, DPs, photographers, stylists, editors, graphic designers & web developers while creating broadcast commercials for Kohls & PetSmart.

DEC 2018 – JAN 2021

VaynerMedia

New York, NY

SENIOR ART DIRECTOR
Creative concepts, development, and execution for social media and above-the-line advertising for Diageo Spirits brands, including Ketel One Vodka, Baileys, Don Julio, Tanqueray, and Crown Royal. Creative lead on an innovative pitch for Ciroc and The Bar which won the business for our agency.

JAN – FEB 2018

Global Brands Group

New York, NY

FREELANCE ART DIRECTOR
Contracted to shoot and design the Timberland® Fall 2018 Men and Women's Catalogs for Planet Sox.

OCT – NOV 2017

Armadio

Brooklyn, NY

FREELANCE ART DIRECTOR

Art directed & styled Armadio’s cashmere launch and consulted on their seasonal marketing strategy, including e-comm and social media.

APRIL – JULY 2015

ANN Inc.

New York, NY

ASSOCIATE PRINT
PRODUCTION MANAGER
Short-term contract as project
manager for the in-store signage,
new store marketing, and out-of-home advertising for the Ann Taylor, LOFT,
and Lou & Grey retail brands.

2014 – 2017

RIPPED

New York, NY

FREELANCE GRAPHIC DESIGNER
Provided print advertising, email marketing, direct mail, special promotions, and t-shirt design.

2015 – 2017

GURHAN

New York, NY

ART DIRECTOR
Brought on full-time to conceive and execute a modernized aesthetic for this international luxury jewelry company. After redesigning the website, email marketing initiatives, look books, and presentations, I exceeded expectations by shooting and incorporating seasonal lifestyle campaigns and creating original social media content. This increased brand recognition and improved e-commerce sales.

2011 – 2015

Judith Ripka

New York, NY

ART DIRECTOR

First hired as Project Manager for Creative Services, then promoted to oversee the department within a year. Within three years, overcame schedule, staffing, and budgetary restrictions to refresh the brand and re-establish a commitment to quality in the luxury jewelry brand's deliverables.

2006 – 2018

Freelance

GRAPHIC DESIGN & CONSULTING

Provided branding services to countless industries for more than a decade. From image consultation and marketing strategy to photography and collateral design. My experience includes luxury, fashion, fitness, entertainment, children's illustrations, home improvement, and health brands.

RESUME

Experience