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CREATIVE DIRECTION
GRAPHIC DESIGN
SOCIAL MEDIA ADVERTISING
For more than two years I developed the social media content and strategy for Ketel One Vodka, from the Emmys, seasonal and holiday, to their Drink Marvelously campaign.
"DRINK MARVELOUSLY" CAMPAIGN
Suprise and delight were the key words in this brief. We were tasked with the challenge of taking a limited library of illustrations and creating eye-caching recipe content, engaging posts and entirely new concepts based on trends and tentpole moments.
The "seamless" world was entirely two dimensional and black and white, save for the delicious cocktail photography our characters showcased an interacted with.
But to also leverage the style and aesthetic we'd established for the Ketel brand, we shot more recipe content in-situ, but "made it marvelous" with illustrated characters an animations
Engagement was key to social for this campaign, so we created Reels and IG stories with native sliders and polls which had high completion rates and drew our followers deeper in to the "Marvelous" world.
PHOTOSHOOTS
Throughout the years, I directed several seasonal shoots for Ketel One's PR, on prem and social media accounts, as well as an Emmys Shoot featuring mixologist Charles Jolie.
