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PRINT ADVERTISING
EMAIL MARKETING
FLYERS & INVITATIONS
DIRECT MAIL
PROMOTIONS
T-SHIRT DESIGNS
This longstanding client required bi-weekly newsletter designs and marketing collateral that would maintain the clean, distinctively bold look of the RIPPED Fitness brand.
"STRUCK"
"STATEMENT"
"LOVE, RIPPED"
T-SHIRT DESIGN
After several rounds, we arrived at these top three styles for production.
I customized the artwork for each newsletter, flyer, and invitation to draw the attention of new 'RIPPERS' while retaining the RIPPED aesthetic.
EMAIL MARKETING
BRAND SYMBOL EXPLORATION
The client requested a new symbol that would exemplify the RIPPED spirit.
I chose three themes as inspiration for my designs.
1.
Inspo: The cardiovascular benefits of RIPPED Fitness & the signature heart symbol of the family's luxury brand
2.
Inspo: Brian Ripka's 50-minute workout, a cornerstone of the
RIPPED training method
3.
Inspo: Promo videos of members pouring blood, sweat and tears into their workout, the passionate side of RIPPED
DIRECT MAIL
This campaign required artwork for three different tag lines.
After photoshopping images to illustrate each idea, I designed a template that would contain the extensive RIPPED schedule on the back of the postcard.
